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Tag: smartphone

How to Better Engage the Mobile Customer

At Shop.org’s recent Online Merchandising Workshop, one of the key takeaways was that retailers know mobile is the future in engaging the customer, whether millennials or baby boomers.  In the omnichannel environment, the channel that continues to gather influence as a potent force is mobile.  Mike Jones, PlumSlice SVP, Strategic Partnership, offers his observations on …

By Abnesh Raina

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