Tag: organization

How to Improve Communication in Your Online Retail Organization

Reailers are selling in an omnichannel environment in which consumers know the products that closely match their desires and want those latest products now. They also expect any channel they choose to shop in to have up-to-the-minute, accurate product information. It’s easy to see the disconnect here between what consumers expect and how many internal …

By Abnesh Raina

Tune Up Your Internal Organization for Better Omnichannel Results

At the National Retail Federation’s Big Show earlier this month, retailers and analysts talked about creating a single customer experience, recognizing that ‘omnichannel’  or ‘cross channel’ left out the most important element: the person choosing to make a purchase.  Allen Smith, CIO of Lululemon, was quoted as saying retailers have basically beaten the omnichannel talk to …

By Abnesh Raina

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