Tag: NRF

Tune Up Your Internal Organization for Better Omnichannel Results

At the National Retail Federation’s Big Show earlier this month, retailers and analysts talked about creating a single customer experience, recognizing that ‘omnichannel’  or ‘cross channel’ left out the most important element: the person choosing to make a purchase.  Allen Smith, CIO of Lululemon, was quoted as saying retailers have basically beaten the omnichannel talk to …

By Abnesh Raina

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