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Recent Articles

Need to Align with Ever-Changing Technological Landscape

The evolution of technology especially, Cloud, Mobile, and Social at the same time during the last few years has changed the business landscape quite dramatically. Also on the horizon are wearable/ IoT, robotic, and Big Data technologies that are also going to have groundbreaking impact on commerce in the next few years, continually shifting consumer …

By Abnesh Raina

When Managing Data, You Are Better Off Staying Inside the Box

Creativity is an essential element in ecommerce.  Consumers respond to compelling visuals, aspirational themes, and fashion fantasy.  While creativity often requires thinking outside the box, managing the enormous amounts of data flowing through the omnichannel simply requires more control – staying inside the box – and an adherence to standardization. At the Shop.org Online Merchandising …

By Abnesh Raina

How to Better Engage the Mobile Customer

At Shop.org’s recent Online Merchandising Workshop, one of the key takeaways was that retailers know mobile is the future in engaging the customer, whether millennials or baby boomers.  In the omnichannel environment, the channel that continues to gather influence as a potent force is mobile.  Mike Jones, PlumSlice SVP, Strategic Partnership, offers his observations on …

By Abnesh Raina

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