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Ensuring a Successful Customer Experience through Unified Commerce

When consumers shop, they no longer expect to navigate multiple channels; they expect a seamless experience that is able to flow between the digital and physical, and one that always ends up with the product of their choice in their hands. Incorrect or missing product information across platforms can hinder the shopping experience and will …

By Abnesh Raina

Creating a Unified Digital Product Data Strategy in the ‘Age of Amazon’

With the majority of consumers either choosing to carry out their entire shopping journey online or at least begin the product research portion of their journey on an eCommerce site, the entire retail ecosystem has become more complex. For example, Amazon’s influence has forced competitors, partners and marketplace sellers alike to create product content specialization …

By Abnesh Raina

The Catch 22 of Retail Comp Planning

Most retail leaders can vent about the challenge of having to lock to unrealistic budget numbers when current trend KPIs are indicating the opposite. Even in the current ‘retail apocalypse’ environment, there are companies being pushed by their boards and financial teams to plan for positive comp growth, but to those inside our industry, these …

By Michele Tezer

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