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Author: Abnesh Raina

Creating a Unified Digital Product Data Strategy in the ‘Age of Amazon’

With the majority of consumers either choosing to carry out their entire shopping journey online or at least begin the product research portion of their journey on an eCommerce site, the entire retail ecosystem has become more complex. For example, Amazon’s influence has forced competitors, partners and marketplace sellers alike to create product content specialization …

By Abnesh Raina

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