How to Better Engage the Mobile Customer

Posted by Abnesh Raina
August 14, 2014

At Shop.org’s recent Online Merchandising Workshop, one of the key takeaways was that retailers know mobile is the future in engaging the customer, whether millennials or baby boomers.  In the omnichannel environment, the channel that continues to gather influence as a potent force is mobile.  Mike Jones, PlumSlice SVP, Strategic Partnership, o... Read more


Consistent Product Data across Channels: Core to Success in OmniChannel Retail

Posted by Abnesh Raina
November 02, 2013

By next year more than half of the 49.6 billion visits to the top 500 etailers will be generated by smartphone and by 2017, smartphone sales will total $31 billion, almost 10 percent of all ecommerce sales.  This is a compelling statistic I shared during a recent presentation at MobileCON in San Jose.  The conference draws some 2,000 companies who come together to explore the market opportunities for IT mobile products and services in our increasingly mobile-app oriented culture.... Read more