How to Better Engage the Mobile Customer

Posted by Abnesh Raina
August 14, 2014

At Shop.org’s recent Online Merchandising Workshop, one of the key takeaways was that retailers know mobile is the future in engaging the customer, whether millennials or baby boomers.  In the omnichannel environment, the channel that continues to gather influence as a potent force is mobile.  Mike Jones, PlumSlice SVP, Strategic Partnership, o... Read more


Merging Brick and Mortar with Ecommerce: Getting Rid of Silos

Posted by Abnesh Raina
April 15, 2014

A Conversation with Mike Jones, PlumSlice SVP for Strategic Partnerships (Part 2)

 

Q.  Given your experience in coordinating multi-functional tasks in organizations, what are key internal challenges you’re seeing today in ecommerce?

A.  Many retail organizations continue to operate in silos; the online business is separate from their brick and mortar operation.  The inefficiency and ... Read more