When Managing Data, You Are Better Off Staying Inside the Box

Posted by Abnesh Raina
September 03, 2014

Creativity is an essential element in ecommerce.  Consumers respond to compelling visuals, aspirational themes, and fashion fantasy.  While creativity often requires thinking outside the box, managing the enormous amounts of data flowing through the omnichannel simply requires more control – staying inside the box – and an adherence to standardization. 

 

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