This podcast is a conversation with Abnesh Raina, founder of PlumSlice, and Robin Robinson, PlumSlice Vice President of Customer Success. It is the first part of a two-part series. This first segment focuses on defining the unique problems – both internal and external -- that retailers face in today’s omnichannel retail environment and suggest some of the ways they may overcome them. The second part of this series will be the recording of a live discussion featuring Abnesh Raina and Mike Jones, PlumSlice SVP of Partnerships, that will focus on the real-world solutions companies are deploying to address the omnichannel marketing problem. This discussion will take place at the Wharton-sponsored Retail and Consumer Goods Executive Summit, which takes place April 28 and 29 in New York City.