Make Your Product Lifecycle Management Work in Web 3.0

Abnesh Raina
January 16, 2014

How do you quickly move your PLM from a 1980s model to one that works in our omnichannel, Web 3.0 world?  Traditional PLM was internally focused and worked when your team and supply chain were, more or less, in one place.  Now, with globalization, teams working remotely and customers shopping via many channels, you need a different kind of PLM that takes into account the need for fast, cloud based communication. 

We were fortunate to share our thoughts in an article in Customer Magazine, Five Ways to Bring PLM into the Web 3.0 World,  published online January 10th

Here is an excerpt:

We pose a new PLM model, which reflects and leverages the way customers act and think today, and the increasing globalization of commerce. This model expands to include integrated product information management, a critical but missing factor in PLM, especially for the emerging omni-channel commerce model.   

Here are five ways in which retailers can bring PLM into the Web 3.0 world.

Omnichannel Applies to PLM

Omnichannel is the buzzword du jour. The multiplicity of channels demands that retailers have one place where they can manage product information, and then push that data out across all these channels. Integrated product information management is the solution, providing one version of the truth to customers so they can have a seamless experience with your company, regardless of the channel they are using to seek information. You can have a bricks and mortar, e-commerce and mobile system, but the product data – pricing, style options – a customer sees must be uniform. This can be achieved by new software technology that easily enables this centralized data repository and the means to distribute to all channels. 

Expand Your Circle of Influence

Customer-facing information is one aspect of PLM Web. 3.0 but PLM now must also fully embrace the ideas and concerns of all stakeholders, many of whom are located around the globe. Suppliers are a key factor here and need to be drawn much farther into the circle to streamline the back and forth between them and product managers. The solution is one central collaboration place where all stakeholders – external suppliers and internal partners from sales, marketing, operations, etc. – can access and share critical information. To be competitive and get products to market faster, we need real-time consensus and course correction. Cloud-based, collaboration software technology can answer this need by providing stakeholders with a platform for searchable content that enables fast information sharing from beginning to end of the product lifecycle.

For the complete article go to  Customer Magazine is a great publication that understands the intersection of technology and retailing and it’s easy to subscribe. 


  • NaveenRaj

    Russ Nice thought pivnokrog article.Anybody that has tried it should recognize, getting design and manufacturing working together almost seems like a paradigm shift. For a every such paradigm shift, there needs convincing metrics to prove its worthiness. We are familiar with the cost of processing a PR being cheaper than processing a CR and cost of CR being cheaper than CN. Expanding this beyond CN and looking at cost of NCRs and Deviations and Waivers will help.A metrics that exposes these numbers, and demonstrate heaviness on downstream, should easily get the buy in and commitment to change. Just my 2 cents.

Leave a Comment