Reailers are selling in an omnichannel environment in which consumers know the products that closely match their desires and want those latest products now. They also expect any channel they choose to shop in to have up-to-the-minute, accurate product information. It's easy to see the disconnect here between what consumers expect and how many internal teams are handling day-to-day product management tasks.
Information flow in any organization is often less than ideal. In online retail organizations, with a multitude of product-related data points, the opportunities for communication gridlock are many. Data that exists in spreadsheets can’t be shared easily among product management teams. Details are missing in key emails from suppliers. All of this adds up to inefficient communication, slower delivery times to market, and mistakes in promotional materials.
Take a look at your internal team communication processes and also how you communicate with your supply chain. Identify ways in which you can ease the gridlock by using the cloud and collaborative applications to share data more easily. We recently offered tips on this subject in an article in Retail Online Integration, 5 Ways to Make Your Internal Operations Omnichannel, published January 28th.
Here are some key issues we address in further detail:
For the complete article, including more information on implementing an omnichannel strategy, go to:
Retail Online Integration, “the retailers’ guide to cross-channel success,” is a great go-to source for marketing, e-commerce, operations and management executives looking for the latest news and analysis on the omnichannel retail industry.